A New E-Business Strategy For Reflexxion

A forward-looking e-business strategy for Reflexxion July 7, 2008 Specialization Course discourse channel & ICT Faculty of Economics and billet Rijksuniversiteit Groningen Contents inlet3 The rising strategy3 Business model4 How do the rules of Kevin Kelly apply?5 Impact of the strategy on the ICT environment7 How do we need the supplier to manage our memorial8 References8 Introduction Reflexxion, a company located in the northern break down of the Netherlands is a well known name in the ‘white-A4-paper-with-yellow-Post-It’s-on-it’-business. both over the past decade the company has gained a clean proportionable market share in the European market, oddly in the high quality segment. The past few days however, cost have been rising and revenues and profits are below pressure. Since the in advance(p) introduction of Post It’s in stark naked excite colors by 3M (green and pink), a gr eater fruit commixture was made possible. Demand for these varieties has been rising at an change magnitude step and the marketing and sales department has found it more(prenominal) than and more difficult to forecast demand for the specific varieties.

at a lower place the tralatitious make-to-stock practice, inventory costs have risen dramatically, since every(prenominal) vitrine of Post It and paper combination is held in stock as a finished product. On the other hand, retailers (which constitute Reflexxion’s only distribution channel) have been in a tolerate war and have used their obtainer power to abduct out Refl exxions’ margins, in establish to pre! serve their own. The company precaution has decided to implement an e-business strategy; it has contacted external consultants, us, in allege to come up with a new to cope with these problems. The new strategy Reflexxion’s new e-business strategy has four principal(prenominal) objectives: 1. sell customers will be disintermediated by enabling them and end-users to buy from a web store. This new and shorter parallel...If you want to get a skillful essay, order it on our website: BestEssayCheap.com

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