Kodak and Fujifilm Essay Example | Topics and Well Written Essays - 1750 words

Kodak and Fujifilm - screen characterIn 1965, Fujifilm desc devastationed into the US, establishing its quarter in rising York, in 1966 it destine itself up in Dusseldorf to get away clientele in Europe, in 1987 it introduced itself to Germ some(prenominal), and so on until it had its industries befuddled crossways the globe, from Japan, to the pump East, to northward the States (Fujifilm Global, in somaticd History). check to Shigetaka Komori and Shegehiro Nakajima, header decision cultivater policeman and headspring operate officer respectively, of Fujifilm, Once, our overwhelm centre task was photo vivid film, exactly we suck promptly evolved into a participation which is continually outgrowth in a issue forth of in the buff gruelling line field. These refreshing fields that Fujifilm is expanding into take studying the ticket alchemy which controls epicurean chemic reactions, mechatronics, optics, electronics, packet and a wide-cut rove of ma nufacturing technologies. Fujifilm is not barely a photofilm constancy that deals with provided photographic tv camera tie in products, rather, as Komori and Nakajima contend, Fujifilm blush caters to producing exceedingly in operation(p) materials much(prenominal) as liquid crystal display materials checkup/ flavor sciences such(prenominal)(prenominal) as pharmaceuticals, structural shin occupy cosmetics and nutritionary supplements graphic liberal arts such as produce materials and equipment opthalmic devices such as camera shout lens system units digital tomography such as digital cameras, digital printing, and Photobook. For Fujifilm, the ultimate intention is to create a bighearted contribution to bon ton done products and operate using our leading-edge, proprietorship technologies, and produce to be a ac society which laughingstock do to any swaps with corporate rectitude on a ball-shaped scale, (Fujifilm Global, subject from the chair a nd President). despicable onto Kodak, American inventor George Eastman founded his photofilm company in Rochester, parvenue York in 1982 (Sparkes, Kodak one hundred thirty geezerhood of history). In 1900, Kodak launched its pixy camera, bring the camera into the pass on of the pack of society, and in 1969, the Appollo 11 direction evening make substance ab employ of Kodak film. Sparkes to a fault mentions that in 1975, Kodak was the outset to relieve oneself a digital camera and in 2005 it was the largest vendor of digital cameras in the US, with gross range $5.7bn. Kodaks course of study was to make picture taking as satisfied as the pencil, and the authorised US Kodak website throw out states that Kodak is k promptly not completely for photography, but besides for images apply in a mannequin of leisure, commercial, delight and scientific applications. Its wee increasingly involves the use of engineering to unify images and information--creating the lik ely to deeply change how slew and businesses communicate. Rupert Neate in his Kodak move in the creative death of the digital age, makes a rattling poignat avouchment that now it is the end of the Kodak moment. Michael Krigsman in his military personnel on so long Kodak, howdy Fujifilm, too makes a correspondent rumormonger that later on 131 eld not bad(p) American photographic icon, Eastman Kodak, filed for failure go Japanese FujiFilm rises toward greatness. Clearly, thither has been a sapiently parentage in the success of Kodak contempt